Week 1

Understand the digital marketing landscape, customer journey, funnel strategy, and how different channels work together.

• What is Digital Marketing
• Marketing Funnel (AIDA)
• Customer Persona Creation
• Digital vs Traditional Marketing
• Setting Marketing Goals & KPIs

Week 2-3

Master the art of ranking websites on Google. From keyword research to technical SEO, learn strategies that drive organic traffic.

• Keyword Research (Short-tail, Long-tail, LSI)
• On-Page SEO (Meta tags, Headers, Content optimization)
• Off-Page SEO (Backlink building, Guest posting)
• Technical SEO (Site speed, XML sitemaps, Schema markup)
• Local SEO (Google Business Profile)
• AI SEO (ChatGPT for content optimization)
• GEO (Generative Engine Optimization)
• AEO (Answer Engine Optimization)

Week 4

Learn to create, manage, and optimize paid campaigns on Google. Master bidding strategies and budget allocation for maximum ROI.

• Google Ads Account Setup
• Search Ads (Text ads, Responsive search ads)
• Display Ads (Banner creation, Placement targeting)
• Performance Max Campaigns
• Remarketing & Audience targeting
• Conversion Tracking
• Budget Management & ROI Optimization

Week 5-6

Build powerful brand presence across all major social platforms. Create content strategies that engage and convert followers into customers.

• Facebook Marketing (Pages, Groups, Ads)
• Instagram Marketing (Reels, Stories, Shopping)
• LinkedIn Marketing (B2B strategies, Lead gen)
• YouTube Marketing (Channel optimization, Video SEO)
• Social Media Content Calendar
• Community Management & Engagement

Week 7

Learn to create compelling content that attracts, engages, and converts. Master blog writing, video scripts, and content distribution.

• Content Strategy Development
• Blog Writing & SEO Copywriting
• Video Content Creation
• Content Distribution Channels
• Content Analytics & Performance
• Repurposing Content Across Platforms

Week 8

Build and nurture email lists that drive revenue. Learn automation, segmentation, and campaign optimization.

• Email List Building Strategies
• Email Automation (Welcome series, Drip campaigns)
• Newsletter Design & Copywriting
• A/B Testing Subject Lines
• Email Analytics & Optimization
• Compliance (GDPR, CAN-SPAM)

Week 9

Leverage cutting-edge AI tools to 10x your productivity. Learn prompt engineering and AI-powered marketing workflows.

• ChatGPT for Marketing (Content, Strategy, Analysis)
• Claude & Perplexity for Research
• Gemini for SEO & Content
• AI Image Generation (Midjourney, DALL-E)
• AI Video Creation Tools
• Marketing Automation with AI

Week 10

Build professional websites without coding. Learn WordPress, landing page optimization, and conversion rate techniques.

• WordPress Website Development
• Landing Page Design Principles
• Conversion Rate Optimization (CRO)
• User Experience (UX) Basics
• Website Analytics Setup
• A/B Testing Landing Pages

Week 11

Master the art of generating qualified leads and building automated sales funnels that convert prospects into paying customers.

• Lead Magnet Creation
• Landing Page Funnels
• CRM Fundamentals
• Lead Scoring & Nurturing
• Sales Funnel Design
• Conversion Tracking & Optimization

Week 12

Launch your freelance career or land your dream job. Learn client acquisition, proposal writing, interview preparation, and portfolio building.

• Freelancing Platforms (Upwork, Fiverr)
• Client Acquisition Strategies
• Proposal Writing & Pricing
• Portfolio Building
• Interview Preparation
• Resume & LinkedIn Optimization